Refreshed...
The launch also coincides with a light brand refresh, emphasising the company’s ongoing evolution and development. Investors and brokers who visit the site can now find detailed information about each of Black & White’s short-term lending options, including refurbishment, auction and commercial bridging loans. Criteria, rates, fees and terms are all listed in black and white, reinforcing the company’s commitment to truly transparent lending, with no grey areas. The site also features a case study bank of Black & White’s previous bridging deals to help brokers assess the best short-term products for their clients’ needs.
Damien Druce, chief operating officer at Black & White Bridging said:
“We have doubled in size since the beginning of the year hitting some significant milestones and delivering some of our biggest bridging loans to date. We needed a website that would emphasise our position in the market and the fact we are constantly developing and innovating. The new site is indicative of our growth over the last few years as well as our commitment to moving the industry forward.”
Matt Horton, head of marketing at Black & White Bridging added:
“Our messaging hasn’t changed, we’re just getting even more transparent in terms of our online presence. The site has been designed to better embody the company’s ethos of simplicity and transparency and illustrate that as a company, we’ve got a fresh take on bridging lending and we’re always moving forward. While our branding remains consistent, we’ve given it a refresh and added an updated cityscape icon to our core assets to further highlight our national growth and the scale of projects we are now proud to be supporting.”
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